INSIGHT InColor Anti-Yellow Shampoo 13.5 Oz

The INSIGHT InColor Anti-Yellow Shampoo is a salon-quality toning cleanser from Insight's green chemistry InColor line, specifically engineered to combat unwanted yellow and brassy reflections on white, gray, blonde, and bleached hair — whether natural, color-treated, or highlighted. At its core, the formula harnesses CI 60730 (Acid Violet 43), a violet pigment that works on the color wheel to counteract warm yellow tones with every wash, restoring cool, luminous reflections rather than leaving hair looking dull or lifeless. The star botanical actives — organic Chamomile (Chamomilla Recutita) Flower Extract, Saffron (Crocus Sativus) Stigma Extract, and organic Lemon (Citrus Limon) Fruit Extract — work synergistically to brighten and revive cool tones while conditioning the hair fiber. A mild surfactant system anchored by Sodium Coceth Sulfate, Cocamidopropyl Betaine, and Disodium Laureth Sulfosuccinate delivers a gentle, non-stripping cleanse, while Polyquaternium-10 adds softness and manageability with each use. The result is hair that feels clean and soft, looks visibly brighter, and maintains a cool-toned finish free from brassiness. This 13.5 oz bottle is ideal for anyone maintaining platinum, ash blonde, silver, or gray hair who wants salon-quality anti-yellow results at home. It carries both VeganOK and Nickel Tested certifications, making it a responsible choice for conscious beauty consumers. How to Use Apply to damp hair and massage thoroughly, paying extra attention to the most brassy or yellow-prone areas. Leave the shampoo on for 2 to 3 minutes to allow the violet pigment and botanical actives to work. Rinse thoroughly with lukewarm water. For best results, use consistently as part of your regular hair care routine and follow with a cool-toned conditioner or mask.