Joico Colorful Anti-Fade Shampoo 33.8 Oz

Joico Colorful Anti-Fade Shampoo 33.8 Oz is a gentle yet powerful cleanser designed to preserve the vibrancy of color-treated hair. It removes daily buildup and impurities without stripping moisture or dulling color. Formulated without SLS/SLES sulfates, Joico Colorful Anti-Fade Shampoo 33.8 Oz enhances shine, strengthens hair against breakage, and extends color longevity. Powered by SmartRelease™ Technology, it continuously delivers Rosehip Oil, Arginine, and Keratin to repair, fortify, and protect hair from daily styling damage.

Key Benefits:

• Maintains vibrant, long-lasting color

• Strengthens hair up to 3x more

• Enhances shine and protects from fading

How to Use:
Apply to wet hair and lather. Leave on briefly, then rinse thoroughly. For best results, follow with Joico Colorful Anti-Fade Conditioner.

This shampoo keeps color-treated hair bright, strong, and salon-fresh with every wash.