Joico Colorful Anti-Fade Shampoo 33.8 Oz

Joico Colorful Anti-Fade Shampoo is a gentle yet powerful cleanser designed to preserve the vibrancy of color-treated hair. It effectively removes daily buildup and impurities without stripping away moisture or color. Crafted without SLS/SLES sulfates, it enhances shine, strengthens hair up to three times more against breakage, and prolongs color longevity. Infused with Camellia Oil and Pomegranate Extract, it’s powered by Joico’s innovative SmartRelease™ Technology—continuously delivering Rosehip Oil, Arginine, and Keratin to repair, fortify, and protect hair from daily styling damage.