Keune Semi Color 4.53 Demi-Permanent Color Medium Chestnut Brown 2 Oz

Keune Semi Color 4.53 in Medium Chestnut Brown is a salon-quality, ammonia-free demi-permanent hair color formulated with Keune's exclusive Silsoft Technology, delivering an intense golden-chestnut tone balanced by warm mahogany undertones in a 2 oz / 60 mL tube. The formula is built on a coconut oil-derived Cocamide creamy base that glides on smoothly, resists scalp staining, and blends effortlessly — whether mixed in a bowl, applicator, or shaker bottle. A powerful Hydrolyzed Rhodophyceae Extract (Sea Silk sourced from red algae) reinforces the hair's internal structure, repairs damaged fibers, and boosts moisture retention, delivering up to 55% more smoothness compared to untreated hair. Keune's proprietary Silsoft technology — featuring Propoxytetramethyl Piperidinyl Dimethicone — seals the cuticle and locks in color pigments, guaranteeing exceptional shine and deeply conditioned results that last. A soothing complex of Boswellia Serrata Gum and Bisabolol calms and protects the scalp, reducing inflammation and irritation throughout the color service. The gel-cream formula is vegan, gluten-free, and ammonia-free, with a combination of oxidative and non-oxidative pigments that achieves up to 70% grey coverage on natural hair without compromising structural integrity. Shade 4.53 is ideal for colorists and at-home users seeking a rich, multidimensional medium brown with warm chestnut and mahogany tonal depth — perfect for first-time color services, tone-on-tone refreshing, or blending regrowth on levels 1 through 10. How to Use Always perform a sensitivity patch test 48 hours before application. Using a 1:2 ratio, mix 60 mL of Keune Semi Color 4.53 with 120 mL of Semi Color Activator thoroughly in a bowl, shaker, or applicator bottle. Apply to towel-dried hair at the regrowth first and process for 10 minutes, then distribute through lengths and ends for an additional 10 minutes (note: applying to dry hair will develop a deeper result). Once processing is complete, emulsify with water, rinse thoroughly, and follow with Keune Tinta After Color Shampoo and Balsam.