Milk Shake Conditioning Direct Colour Cold Brown (Chocolate Shades) 3.4 Oz

milk_shake Conditioning Direct Colour Cold Brown is a salon-quality, temporary direct color treatment formulated to deposit cool, deep chocolate and brown tones directly onto the hair shaft without the use of ammonia, peroxide, or oxidizers. Its gel-based formula, enriched with Argan Oil, Shea Butter (Butyrospermum Parkii Oil), and the brand's proprietary Integrity 41 complex — a hydroglycolic sunflower seed extract rich in antioxidant polyphenols — works to simultaneously color, condition, and protect hair from root to tip. Hydrolyzed Milk Protein and Hydroxypropyltrimonium Hydrolyzed Casein reinforce the hair's structure while the direct pigment system (including HC Blue No. 2, Basic Blue 99, Basic Brown 16, and Disperse Black 9) nestles within the hair cuticle to deliver cool, dimensional, glossy brown results without altering the hair's internal architecture. The treatment excels at intensifying and adding depth to existing brown shades, neutralizing unwanted warm or brassy tones, refreshing faded color between permanent services, and providing up to 30% temporary gray coverage. Results typically last an average of 8 to 10 washes, depending on hair porosity and post-treatment care. The finish is visibly glossy, smooth, and richly toned — making this 3.4 oz treatment ideal for brunettes, color-treated clients, and anyone seeking a low-commitment, salon-quality cool brown refresh at home or in the chair. How to Use Distribute evenly over clean, damp hair, choosing a processing time of 5 to 20 minutes based on hair structure and desired depth — dark or coarser hair benefits from the full 20 minutes, while chemically treated or finer hair needs only 10 to 15 minutes. Emulsify with a small amount of water, then rinse thoroughly; follow with a color-safe shampoo for intense applications. For a conditioning cocktail effect, mix with milk_shake Whipped Cream Leave-In Conditioner before application. Pair with milk_shake Colour Maintainer Shampoo and Conditioner to maximize color longevity and tone vibrancy between applications.