Milk Shake Conditioning Direct Colour Deep Red 3.4 Oz

Milk_shake Conditioning Direct Colour in Deep Red is a salon-quality, temporary hair color treatment formulated without ammonia or peroxide, making it one of the most hair-friendly ways to achieve bold, saturated red tones at home or in the salon. The formula is gel-based, which allows it to adhere evenly to the hair shaft and deposit rich, pure-purity color molecules precisely at the cuticle layer — enhancing shine and vibrancy without altering or damaging the hair's internal structure. At its core, the formula is powered by Integrity 41, milk_shake's exclusive sunflower seed extract rich in antioxidant polyphenols, which works to stabilize color over time and protect hair from environmental oxidative stress. Conditioning actives including Argania Spinosa (argan) kernel oil, Butyrospermum Parkii (shea butter) oil, hydrolyzed milk protein, and Hydroxypropyltrimonium Hydrolyzed Casein replenish the hair's structure, restoring softness, elasticity, and manageability with every application. Cetrimonium Chloride and Hydroxypropyl Guar Hydroxypropyltrimonium Chloride provide additional smoothing and detangling benefits, leaving hair silky and easy to style post-rinse. The result is luminous, deep-red color with a glossy, conditioned finish — never brassy, never flat. This treatment is ideal for refreshing faded red color, toning bleached or highlighted hair, correcting unwanted warm or cool undertones, or intensifying existing red shades, and it can be blended with the clear shade to dial back intensity. How to Use Distribute evenly over clean, damp hair, working from root to ends. Leave on for 5 to 20 minutes depending on hair's porosity and the depth of color desired — more porous or pre-lightened hair may require less time. Rinse thoroughly, then follow with a milk_shake leave-in treatment and your preferred styling products. For a subtler result, mix the Deep Red shade with the milk_shake Clear Direct Colour before applying.