Rusk Deepshine PlatinumX Shampoo 33.8 Oz

RUSK Deepshine PlatinumX Shampoo is a gentle cleansing shampoo formulated to neutralize yellow, boost brightness, and eliminate brassiness. What sets it apart from ordinary purple shampoos is its Smart Pigment technology, which prevents over-depositing of violet pigment — so hair never turns muddy, dull, or overly toned with repeated use. The formula provides neutralization of yellow on color-treated blonde, platinum, white, and gray hair, while wheat protein helps balance moisture and honey, lemongrass, verbena, and citrus extracts help brighten hair color. Its gentle yet effective cleansing action allows for daily use, which is especially important for clients who require frequent toning without risking dullness, buildup, or damage. With regular use, this shampoo leaves hair looking lustrous, radiant, and revitalized. Formulated specifically for professionals and consumers who specialize in or maintain blonde, silver, gray, white, and platinum hair, this shampoo offers predictable, consistent results. The generous 33.8 oz salon-size bottle makes it an exceptional value for both high-volume use use and at-home maintenance between color appointments. How to Use Apply to wet hair, gently massage into a rich lather and rinse. Repeat if desired, and pair with Rusk PlatinumX Purple Conditioner for maximum brassiness control, brightness, and moisture balance. For best tone-correcting results, allow lather to sit on hair for 1–3 minutes before rinsing, adjusting contact time based on the level of brassiness or desired brightness.