Cantu Shea Butter Define & Shine Custard 12 Oz

Cantu Shea Butter Define & Shine Custard, Achieve polished definition and radiant shine with this high-performance styling custard from Cantu, formulated for natural curls, coils and waves. Infused with pure shea butter and a rich blend of nutrient-dense oils (including coconut, avocado, almond, jojoba and mango seed), this custard helps markedly reduce bulk, elongate curls, provide lasting hold and impart brilliant shine — all without harsh ingredients like mineral oil, sulfates or silicones. Key Features & Benefits: • Helps reduce hair bulk and elongate curls for better definition. • Delivers luminous shine and “perfect hold” that isn’t crunchy or heavy. • Made with pure shea butter + essential oils (coconut, avocado, almond, mango) to deeply hydrate and condition. • Free from parabens, silicones, mineral oil, sulfates, phthalates, gluten, paraffin — aligned with clean styling standards. • Ideal for wash-and-go styles, twist-outs, braid-outs, and other long-lasting natural hair looks. How to Use: Apply to soaking wet hair in small sections. Smooth each section with your fingers starting at the root and working toward the ends. For enhanced moisture and definition, combine with Cantu’s Coconut Curling Cream or Curl Activator. Air dry or diffuse as preferred. Ideal For: • Beauty-ecommerce platforms carrying natural-hair styling lines — the Custard is a high-visibility SKU with strong consumer recognition. • Retailers and entrepreneurs (like you, Jose) working with authorized distribution and clean-ingredient claims — a good fit for textured hair segments (Type 2 waves, Type 3 curls, Type 4 coils) and styling collections. • Marketing bundles (for example: “Leave-in + Custard + Shine Mist”) or specialty campaigns focused on curl elongation, bulk reduction, and definition.