Joico Color Balance Purple Shampoo 10.1 Oz

Joico Color Balance Purple Shampoo 10.1 Oz is a tone-correcting shampoo designed to keep blonde, silver, and highlighted hair fresh and vibrant. Infused with violet pigments, it instantly neutralizes unwanted yellow and brassy tones while gently cleansing the hair. Joico Color Balance Purple Shampoo 10.1 Oz features SmartRelease Technology, delivering Rosehip Oil, Arginine, and Keratin to strengthen, repair, and protect strands from daily damage. The addition of Green Tea Extract and UV filters helps defend against color fading and environmental stress.

Key Benefits:

• Neutralizes brassy and yellow tones

• Gently cleanses while protecting color

• Strengthens hair with SmartRelease Technology

How to Use:
Apply to wet hair and lather. Leave on for 1–3 minutes, then rinse thoroughly. Use Joico Color Balance Purple Shampoo 10.1 Oz regularly to maintain cool, vibrant blonde and silver tones.