Joico Colorful Anti-Fade Shampoo 10.1 Oz

Joico Colorful Anti-Fade Shampoo 10.1 Oz is a gentle cleanser designed to maintain the vibrancy of color-treated hair while removing daily buildup and impurities. Formulated with SmartRelease™ Technology, Joico Colorful Anti-Fade Shampoo 10.1 Oz continuously releases Rosehip Oil, Arginine, and Keratin to strengthen and protect hair. Camellia Oil and Pomegranate Extract deliver antioxidant care, helping to prevent color fading and dryness.

Key Benefits:

• Preserves vibrant hair color

• Gently cleanses without stripping

• Strengthens and protects with SmartRelease Technology

How to Use:
Apply to wet hair, lather, and rinse thoroughly. For best results, follow with Joico Colorful Anti-Fade Conditioner.

This shampoo leaves color-treated hair fresh, shiny, and healthy-looking with every wash.