Joico Colorful Anti-Fade Shampoo 10.1 Oz

Joico Colorful Anti-Fade Shampoo 10.1 Oz is a gentle, color-protecting cleanser that helps maintain vibrant, salon-fresh color for up to 8 weeks. Formulated with Camellia Oil, Pomegranate Extract, and SmartRelease™ Technology, this sulfate-free shampoo removes impurities without stripping or dulling color. It strengthens and smooths each strand, leaving hair clean, soft, and shiny while protecting it from environmental and UV damage. Perfect for all color-treated hair types seeking long-lasting vibrancy and strength. Key Features: • Gently cleanses while preserving color vibrancy and shine. • Protects against fading for up to 8 weeks. • Strengthens and nourishes with SmartRelease™ Technology. • Infused with Camellia Oil and Pomegranate Extract for hydration and softness. • Leaves color-treated hair bright, smooth, and radiant. How to Use: Apply to wet hair, lather well, and massage into the scalp. Rinse thoroughly. Repeat if needed. For best results, follow with Joico Colorful Anti-Fade Conditioner.